Happy Saturday!
I hope your week has been filled with little victories.
This week, I finally tackled the mountain of books by my bedside that I’ve been “totally about to read.”
Spoiler: I ended up re-reading an old favorite instead, and honestly, no regrets.
But enough about my reading detours—let’s get into this week’s newsletter!
You might have heard about Kidpreneurs, the innovative program that's introducing entrepreneurship to kids as young as six.
Parents and educators are singing its praises for teaching essential life skills like problem-solving, creativity, and emotional resilience—skills that traditional schooling often overlooks.
Now, imagine being part of the team behind Kidpreneurs, passionate about empowering the next generation but facing the challenge of capturing the attention of busy parents scrolling through social media.
How do you craft an ad that not only stands out but also resonates deeply and inspires action?
That's where Kidpreneurs' ingenious Facebook ad strategy comes into play.
Instead of creating just another forgettable ad, they've crafted a message that feels more like a friendly conversation than a sales pitch.
It’s authentic, engaging, and addresses parents' concerns head-on, all while building trust through social proof.
Let’s break down how they make it work.
The Strategy
So I was scrolling through Facebook the other day, half-distracted, when something unexpected popped up—a screenshot that looked just like a simple iPhone Notes app entry.
It wasn’t your typical flashy ad; it felt more like a quick tip from a friend.
And that’s Kidpreneurs’ first clever move: using an authentic, minimalist visual.
By opting for a minimalist and authentic look, the ad immediately differentiates itself from the clutter of polished advertisements, making it more likely to capture attention.
Then comes the headline right after you click "See More":
"Here’s one of the fastest ways to teach your kids problem-solving skills, emotional resilience, and creativity…"
What followed was a simple yet compelling breakdown of what entrepreneurship can do for kids.
The ad tackles an issue every parent has likely thought about at some point: schools don’t teach kids the essential life skills they need to thrive in today’s world.
Skills like self-confidence, communication, problem-solving, and resilience are often overlooked in traditional education.
But here’s where the ad gets really smart. It doesn’t just point out the gap—it shows you how entrepreneurship can fill it. By framing business-building as a fun, engaging way to help kids learn these critical skills, the ad makes the concept feel approachable and exciting.
It also anticipates your questions before you even ask:
Where do you start?
What do you teach?
How do you keep kids engaged?
The ad acknowledges these challenges with a tone of empathy and reassurance, introducing the Kidpreneurs System as the solution.
It promises to guide both you and your child step by step, from exploring entrepreneurial basics to starting a small business and learning good money management along the way.
Then comes the social proof.
"Over 250,000 happy parents have helped their kids become Kidpreneurs, and we’ve been featured in the Wall Street Journal, Inc.com, CNN, TIME, and Entrepreneur Magazine!"
This part seals the deal. Knowing that thousands of families have already benefited from the program—and that it’s received endorsements from major media outlets—builds trust and credibility.
It makes you feel like you’re joining a proven, respected community.
Finally, the ad closes with a strong call to action: 60% off the Kidpreneurs System.
It’s a significant discount, designed to create urgency and encourage immediate action.
And it’s clearly working. With 16,000 reactions, 528 comments, and 221 shares, the ad isn’t just grabbing attention—it’s sparking conversations and inspiring parents to act.
By combining an authentic visual, empathetic messaging, undeniable social proof, and an enticing offer, Kidpreneurs has created an ad that doesn’t just sell—it resonates.
Why It Works
This strategy is genius for a few key reasons:
1. Grabs Your Attention Right Away
From the get-go, the ad hooks you with a headline promising to boost your kids' problem-solving and creativity quickly—just what busy parents need.
2. Tackles Your Concerns Head-On
It understands that teaching entrepreneurship isn’t easy by asking questions like "Where do you begin?" This shows empathy and makes you feel understood.
3. Offers a Clear and Fun Solution
Right after highlighting the challenges, it introduces the Kidpreneurs System as an easy and enjoyable way to get started, encouraging you to take action.
4. Uses Real and Relatable Visuals
The iPhone Notes app screenshot feels genuine and personal, with casual fonts and emojis making the message relatable and eye-catching.
5. Builds Trust with Social Proof
Mentioning over 250,000 happy parents and features in trusted media like CNN and TIME adds credibility, reassuring you that the program is effective and well-loved.
6. Creates Urgency with a Great Offer
Offering the Kidpreneurs System at 60% off makes the deal feel too good to pass up, prompting you to act quickly before the offer ends.
How to Apply It
Thinking about how you can use similar strategies in your own marketing efforts?
1. Start by Understanding Your Audience Deeply
Know their pain points, desires, and the questions they might have. Speak to them in a way that feels personal and authentic.
2. Address Their Objections Upfront
Don't shy away from the challenges—they're thinking about them anyway. By bringing these concerns into the open, you build trust and show that you have solutions.
3. Use Social Proof to Build Credibility
Share testimonials, success stories, or media features that highlight the value of what you're offering.
4. Consider Incorporating Authentic Visuals That Stand Out
In a sea of polished ads, something as simple as a screenshot from a notes app can capture attention and make your message feel more personal.
5. Make Your Call to Action Clear and Compelling
Offer something of value and create a sense of urgency to encourage immediate action.
Potential Downsides
Of course, no strategy is without its challenges.
1. Keeping It Real Without Losing Professionalism
Going casual makes the message relatable, but it's important to ensure it still matches your brand's image.
You don't want to come off as unprofessional or out of touch.
2. Don’t Rely Too Much on Social Proof
While testimonials and media mentions are great, make sure they're genuine and can be backed up.
Overdoing it can make your claims seem less trustworthy.
3. Discounts Can Set the Bar
Offering big discounts like 60% off is enticing, but it might set expectations for future pricing.
Be mindful of how these offers fit into your overall strategy to avoid pricing issues down the line.
Key Takeaway
You don’t need flashy visuals or complex messaging to create an effective ad.
By keeping things simple, relatable, and aligned with your audience’s needs, you can create a marketing strategy that truly resonates.
And that’s a wrap!
See you again next week!
Liked what you read? Why not share it with someone who might enjoy it too?
If you’re new here, welcome! This is part of my weekly newsletter where I share how top authors market their children’s books—giving you marketing ideas without the 40+ hours of research. Subscribe here!
Alex Safari
Co-founder, Zuri Book Pros
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